Our Milestones
Constantly reinventing ourselves from 2000 to now
Our Pioneer Years
First BreadTalk outlet opens at Bugis Junction, Singapore
Launches its signature Flosss bun with spiralling long queues
Mr George Quek targets to open 10 BreadTalk outlets in 3 years
Receives more than 1000 international franchise enquiries for BreadTalk
BreadTalk receives the SPBA Most Promising Brand Award and is voted by consumers as Most Popular Brand
BreadTalk Group Chairman, Dr. George Quek, wins the Entrepreneur of the Year Award (ASME and the Rotary Club)
Brings in Din Tai Fung – Ranked one of the World’s Top Ten Best Restaurants by The New York Times and creates a craze for xiao long bao with 2-hour queues
First overseas outlet opens in Jakarta, Indonesia
Sets up PRC’s Headquarters and opens first outlet in Shanghai
BreadTalk receives the Singapore Prestigious Brand Award Distinctive Brand Award (Distinctive Brand Award)
Towards Good Food and Great Experiences
BreadTalk is a winner in the Design for Asia Award, Hong Kong Design Centre
BreadTalk receives the Singapore Prestigious Brand Award (Silver Award)
Launches Food Republic Wisma Atria, Singapore – The first thematic Food Atrium with 1960s street hawker fare
Launches the first Toast Box with its signature Nanyang kopi and thick toast
Wins the Gold Award and the Citi Business Regional Brand Award, Singapore Prestigious Brand Award, for brand success in foreign territories
BreadTalk Group Chairman, Dr. George Quek, wins the Emerging Entrepreneur Category of the Entrepreneur of the Year Awards (The Business Times and Ernst & Young)
Receives the Five Star Diamond Brand awarded by the World Brand Laboratory in Shanghai, PRC
First Food Republic opens in Kuala Lumpur’s Pavilion Shopping Centre, Malaysia
BreadTalk celebrates its 100th store worldwide opening in Shanghai, PRC
Food Republic is the Overall Winner of Promising Brands in Singapore Prestigious Brand Award
Launches The Icing Room for young adults to engage in Design-It-Yourself cakes
Launches brand new design concept store at CityLink Mall – New design to be rolled out internationally
BreadTalk inks a 12-Country Middle East Master Franchise agreement with Bahraini partner, Pan Arabian Gourmet
BreadTalk puts Singapore on the world retail map as it emerges as finalist in the Emerging Retailer of the Year Category at the World Retail Awards, Spain
BreadTalk is listed by Brand Finance, an international, independent asset valuation company as one of the Top 100 brands in Singapore
Launches Bread Society – An artisanal bakery at ION Orchard showcasing Euro and rustic bakery recipes
Partners with Japanese partner – Sanpou Group to launch RamenPlay
Toast Box is the Overall Winner of Promising Brands in Singapore Prestigious Brand Award
Our senior management team toasts to many good years!
Celebrates 10 years of innovation with 7 brands, 448 outlets spanning 15 countries in Asia and the Middle East
Ground breaking ceremony of International Headquarters Building
BreadTalk is awarded the Singapore Prestigious Brand Award, Regional Award and voted Most Popular Brand
Creating Shared Value
Global Launch of BreadTalk Gen4 concept, Shanghai
Launch of 70-year Thye Moh Chan confectionery
Winner of Five Star Diamond Award, World Brand Laboratory , Shanghai
June – Moving into our new Headquarters
Winner of “Most Successful Design”, Shanghai BreadTalk
BreadTalk Group Chairman, Dr. George Quek, wins Business Personality of the Year (Midas Touch, Singapore)
BreadTalk Group's presence can now be felt in 16 territories around the world with more than 800 outlets across 8 brands.
First Singaporean Brand to win "Growth Market Retailer of the year" at World Retail Awards 2014, held at the prestigious Salle Wagram in Paris.
BreadTalk’s new global concept store launches at VivoCity, Singapore – Celebrating natural goodness, baking artistry and digital engagement for consumers
BreadTalk, Toast Box, Food Republic and Din Tai Fung consecutively tops Influential Brands survey 2013-2015
BreadTalk Group forges joint venture to enter United Kingdom with Din Tai Fung restaurants
BreadTalk signs agreement to enter Myanmar market
Food Republic, Toast Box and BreadTalk fly the Singapore flag at Disneyland Shanghai
BreadTalk Singapore collaborates with Mondial Du Pain 2015 Champion (World Bread Champion) Masterchef Johnny Chen for a special bread collective
BreadTalk clinched the World Branding Awards for the third time in three years as the sole bakery representative from Singapore
BreadTalk and Din Tai Fung clinch the Influential Brands Award for the fourth consecutive year in 2017
BreadTalk opens first Myanmar outlet at Junction City Mall in Yangon on 10 May 2017
Toast Box opens first outlet at Terminal 3 of Soekarno-Hatta International Airport, Jakarta in May 2017.
BreadTalk Group partners with Song Fa Holdings on 3 July 2017 to bring their popular Teochew Bak Kut Teh to China and Thailand.
RamenPlay outlets are also rebranded as Sō Ramen by September 2017.
First Song Fa restaurant opens in Shanghai Jing An Kerry Centre on 3 July.
BreadTalk Group enters a joint venture with Wu Pao Chun Bakery for expansion into four major cities in China
First Wu Pao Chun outlet in Singapore opened at Capitol Piazza on 13 June 2019.
BreadTalk Group partners Song Fa Holdings for China-Taiwan market expansion.
BreadTalk Group acquires strategic interest in NPPG (Thailand) Public Company Limited
Continue to seize new opportunities ahead
Timeline
July 2000
First BreadTalk outlet opens at Bugis Junction, Singapore
Launches its signature Flosss bun with spiralling long queues
Mr George Quek targets to open 10 BreadTalk outlets in 3 years
July 2001
First BreadTalk outlet opens at Bugis Junction, Singapore
Launches its signature Flosss bun with spiralling long queues
Mr George Quek targets to open 10 BreadTalk outlets in 3 years