For the Community

COVID-19 hit at a time most unexpected when it was meant to be a joyous occasion for all Chinese around the world to celebrate the beginnings of a lunar new year. Within a week of knowing about the outbreak, various brands under our Group took time off voluntarily to do their part for frontline healthcare …

COVID-19: Sending warmth to our masked medical heroes Read More »

In this season of giving, BreadTalk Group partners Lion Befrienders to bring early Christmas cheer to the elderly at the Bendemeer Senior Activity Centre. Our staff volunteers from the various divisions came together to engage seniors in an afternoon of activities such as Christmas craft-making, karaoke sing-along and tea-time with festive bakes. The volunteers also …

BreadTalk Group brings festive joy & cheer to Lions Befrienders Read More »

The BreadTalk Group answers the call to preserve rich Teochew culture, especially by resonating with the younger audience. Encouraged by the successful revival of over 70 year old heritage bakery Thye Moh Chan in 2012, the Group actively supported the biennial Teochew Festival 2014 which saw more than 100,000 visitors. A first-of-its-kind event, the festival …

Preserving Teochew Art and Culture Read More »