Preserving Teochew Art and Culture
The BreadTalk Group answers the call to preserve rich Teochew culture, especially by resonating with the younger audience. Encouraged by the successful revival of over 70 year old heritage bakery Thye Moh Chan in 2012, the Group actively supported the biennial Teochew Festival 2014 which saw more than 100,000 visitors. A first-of-its-kind event, the festival …